Personnel marketing for the healthcare sector: Application consultant positions in medical technology successfully filled

A current project shows: With clever personnel marketing, even rare profiles in the healthcare sector can be successfully recruited. All application consultant positions were filled for a specialist medical technology company in the therapeutic field - including additional applications from other regions.

Application consulting between therapy and technology - demanding profile, scarce market

We were looking for specialists at the interface between therapy and medical technology - such as speech therapists, occupational therapists, physiotherapists and rehabilitation educators with a passion for consulting, training and field service.
In the role of application consultant, they support clinics, rehabilitation facilities and practices in using medical technology aids sensibly, train users and support implementation in everyday care.

It is precisely this combination of therapeutic expertise, affinity for technology and willingness to travel that is rare on the job market. Traditional job advertisements are often no longer sufficient to attract enough qualified candidates in this segment.

"The hype brought us applications in several regions"

Kontrast used targeted HR marketing for this project:

• search engine optimized job advertisement

• Placement on suitable therapy and health portals

• Use of the Federal Employment Agency

• Additional reach via social media and the company's own healthcare candidate pool

The result: noticeably more qualified applications than usual in this market environment - and not just in the region originally targeted. The HR manager responsible for the medical technology company sums it up: the "buzz" created around the job advertisement triggered applications in several areas, and all consultant positions have now been filled.

What clients can learn from this

The project shows that well thought-out personnel marketing makes a real difference in the healthcare sector - especially for specialized functions such as application consulting, therapy sales or clinical application support. The decisive factor is the combination of

• a clear target group approach

• A technically appropriate channel strategy

• professional applicant management

For clinics, rehabilitation facilities, medical practices and medical technology companies looking for similar profiles, this means that when traditional recruitment channels are no longer sufficient, it is worth looking at specialized personnel consulting and personnel marketing - so that vacancies can be filled again with key positions.