The personnel marketing division of Kontrast Personalberatung GmbH supports public and private employers in the strategic publication and targeted distribution of their job vacancies. We design appealing, legally compliant advertisements, publish them on suitable channels, and also reach passive candidates through direct digital contact.
Whether you are a local authority, SME, healthcare provider, or educational institution, we strengthen your employer brand and ensure visibility among the right target groups. Our approach: psychological expertise, digital recruiting, and decades of experience.
Job advertisements that reach markets – and generate applications
Job advertisements that reach the markets: our recruitment consultants translate your requirements profile into a target group-oriented approach – with a clear message about the benefits, a mobile layout, and publication where your candidates are. Measurable via CTR, view-to-apply, and qualified responses.
Kontrast advantage: permanently employed recruitment consultants with management and diagnostic expertise. For bottleneck profiles, we combine advertising with active sourcing, direct approach, and talent pool – for more suitable applications, faster time-to-shortlist, and lower cost-per-hire.
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Active personnel marketing and social recruiting – it's the right response that counts
Effective personnel marketing: We activate the hidden candidate market and bring your vacancy to passive job seekers who are specialists and executives – via direct digital contact, social recruiting, and curated campaigns. Measurable in terms of response quality and view-to-conversation, AGG/GDPR-compliant, compatible with Bestenauslese.
Kontrast Personnel Consulting: permanently employed personnel consultants with management and diagnostic expertise, 30 years of recruiting experience, strong talent pools in Germany, Austria, and Switzerland. The result: more qualified interviews, faster shortlists, lower cost per hire.
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Make job ads visible – social media recruitment marketing across all channels, for your target groups
Social media recruiting & multi-channel publishing: We bring your vacancies to where your target groups really are – LinkedIn, XING, Instagram, TikTok, and relevant specialist/regional job boards. Permanent recruitment consultants curate text, layout, channels, and budget; A/B testing, mobile-optimized landing/ATS, and clear CTAs increase the apply rate.
Legally compliant (AGG, GDPR), compatible with the public sector (Bestenauslese, FüPoG II). We monitor CTR, view-to-apply, and cost-per-apply and continuously optimize the funnel. The result: relevant reach, qualified responses, faster shortlisting, and lower cost-per-hire.
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Active dialogue marketing for your job advertisement in our candidate pools
Dialog marketing for job advertisements: We advertise your vacancy directly in our carefully maintained candidate pool—selected by region, qualifications, and career level. Permanent recruitment consultants personally approach passive job seekers in a GDPR-compliant manner and without wastage. Instead of mass mailings from agencies, you receive relevant access to specialists and executives who are ready for a change.
We write individual newsletters with a clear call to action, send them out in a curated manner, and follow up by phone: clarifying questions, checking interest, and pre-qualifying candidates. The result: measurable response, genuine conversations, and a faster shortlist. Optionally integrable: multiposting, social recruiting, active sourcing, and applicant hotline.
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Strategically strengthen your employer brand—for greater visibility and more qualified applications
Employer branding with substance: Our permanent recruitment consultants work with you to develop an authentic EVP based on your competitive image, online reputation, and structured employee surveys. Positioning based on tasks, impact, culture, leadership, and development—suitable for the public sector, SMEs, healthcare, and high-tech industries.
We translate the brand into career pages, job advertisements, employee stories, and social content, design the candidate journey through to onboarding, and measure impact (feedback, KPIs). Kontrast advantage: management and diagnostic expertise, 30 years of experience, ISO-9001 – integrated with recruiting and active sourcing.
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Customized, psychologically sound employee surveys for your personnel marketing, employer branding, and employee retention
Employee survey by Kontrast: We combine management logic with A&O psychology and gather employees' views on working conditions, atmosphere, leadership/enablement, and influence on customer experience, market, and company success. We explicitly ask: What is missing—resources, clarity, scope, training, time for quality?
Toolkit instead of standard: configurable modules, hypothesis workshop, anonymous multilingual online survey, heat maps & driver analyses, results workshops, and action roadmap. GDPR-compliant, compatible with public service. Result: loyalty, less fluctuation, effective organizational development/change, credible employer branding.
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Personnel marketing & applicant recruitment – Job advertisements that make an impact
Targeted visibility instead of wasted coverage
The personnel marketing division of Kontrast Personalberatung GmbH supports organizations in strategically publishing their job vacancies, making them visible, and targeting suitable applicants. Especially in times of skilled labor shortages, it is no longer enough to simply advertise passively. Many qualified professionals are open to change but are not actively looking for a job—this is exactly where we come in.
From job advertisement to activating passive applicants
Our services range from professional design and text optimization of job advertisements to multi-channel publishing on target group-specific portals and digital direct contact with passive candidates—discreet, GDPR-compliant, and without success fees. We work with our own applicant pools and use modern technologies and social networks to achieve reach and create relevance.
Positioning the employer brand convincingly
Another focus is employer positioning: we help you to be perceived as an attractive employer—with authentic language, appropriate arguments, and a presentation that fits your organization's culture. This will not only attract attention, but also build trust.
For public service and small and medium-sized enterprises
Our clients include public services, municipal enterprises, research and educational institutions, healthcare companies, medium-sized companies, and craft and commercial enterprises that are looking for qualified personnel for their open positions—without resorting to traditional headhunting.
Kontrast Personalberatung GmbH combines psychological expertise, digital recruiting skills, and experience in dealing with public and private clients. Whether it's a single job posting or a comprehensive campaign, we make your job offers visible, engaging, and effective.
