Employer Branding

Employer Branding

Strategically strengthen your employer brand—for greater visibility and more qualified applications
Request offer Arrange call back Send enquiry

Employer branding with substance: Our permanent recruitment consultants work with you to develop an authentic EVP based on your competitive image, online reputation, and structured employee surveys. Positioning based on tasks, impact, culture, leadership, and development—suitable for the public sector, SMEs, healthcare, and high-tech industries.

We translate the brand into career pages, job advertisements, employee stories, and social content, design the candidate journey through to onboarding, and measure impact (feedback, KPIs). Kontrast advantage: management and diagnostic expertise, 30 years of experience, ISO-9001 – integrated with recruiting and active sourcing.

Employer branding – substance instead of slogans

What it's all about

A strong employer brand is not created in the graphic design department, but in the reality of your organization. We work with you to develop employer branding that highlights professional excellence, leadership culture, and future prospects—for medium-sized businesses, the public sector, healthcare, and high-tech.

How we work with you

  • Analysis: Competitive landscape, online reputation, and structured employee surveys provide an honest picture of the situation.
  • Positioning: Your EVP stems from purpose, impact, culture, leadership, and development—not from lifestyle platitudes.
  • Communication: Career page, job advertisements, employee stories, and social content—consistent, credible, and CI-compliant.
  • Journey & Touchpoints: From initial contact to onboarding, we design the process to be applicant-friendly; in the public sector, it can be linked to the selection of the best candidates.
  • Monitoring: Applicant feedback, key figures, and regular reviews ensure effectiveness and learning curve.

Kontrast Personnel Consulting Advantage

Permanent recruitment consultants with management and HR marketing expertise, more than 30 years of experience, and ISO 9001 quality certification. Seamless integration with headhunting, active sourcing, and aptitude testing selection processes. This is how branding becomes an effective tool for recruiting and retaining staff.

Our HR consultants' experience – your results

Clarity and loyalty internally, attraction and differentiation externally—especially in bottleneck markets. Let's talk about your starting point; we will accompany you from analysis with employee feedback to market-effective positioning.

Request offer Arrange call back Send enquiry
Our Key Industries
High qualifications, small market? Why even a doctorate is no...
High qualifications, small market? Why even a doctorate is no guarantee of a job

High qualifications, small professional field: Why even a doctorate is no guarantee of a job. Kontrast Personalberatung's career blog shows why …

April 15, 2026
State-certified civil engineering technician: Secure career...
State-certified civil engineering technician: Secure career opportunity in municipal infrastructure near Munich

State-certified civil engineering technicians are in high demand in the greater Munich area. A municipal employer is looking for specialists for road …

May 19, 2026
Engineering company establishes new management level for...
Engineering company establishes new management level for geotechnics in Hamburg

Engineering company in the Hamburg area creates new team leader for geotechnical engineering for infrastructure and energy projects. Kontrast …

May 15, 2026
Career opportunity in geriatric care: Modern care facility hires...
Career opportunity in geriatric care: Modern care facility hires new facility manager

Modern retirement and care facility in southern Baden-Württemberg is looking for a new facility manager. Attractive career opportunity in economically …

May 15, 2026
Covert executive search for care management: Our recruitment...
Covert executive search for care management: Our recruitment consultants successfully fill vacancies for facility managers

As part of a covert executive search mandate, a central management position in care management was successfully filled. For a non-profit organization …

May 14, 2026
Success Story Engineering: Kontrast fills succession in drinking...
Success Story Engineering: Kontrast fills succession in drinking water & geotechnics - contracts fixed

Two challenging engineering recruitment projects were successfully completed: both a municipal company in the Munich area and a medium-sized company …

May 13, 2026
Chamber in Hesse fills key finance position
Chamber in Hesse fills key finance position

After two failed internal attempts, a professional chamber in Hesse handed over the filling of a central finance, accounting and controlling position …

May 12, 2026
Executive search successful: Managing Director found for...
Executive search successful: Managing Director found for association with EU and association expertise

Management position in an EU and association organization successfully filled as part of an executive search.

May 8, 2026