Digital direct marketing

Digital direct marketing

Active personnel marketing and social recruiting – it's the right response that counts
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Effective personnel marketing: We activate the hidden candidate market and bring your vacancy to passive job seekers who are specialists and executives – via direct digital contact, social recruiting, and curated campaigns. Measurable in terms of response quality and view-to-conversation, AGG/GDPR-compliant, compatible with Bestenauslese.

Kontrast Personnel Consulting: permanently employed personnel consultants with management and diagnostic expertise, 30 years of recruiting experience, strong talent pools in Germany, Austria, and Switzerland. The result: more qualified interviews, faster shortlists, lower cost per hire.

Digital direct outreach & social recruiting

Active personnel marketing for a perfect match – we activate the hidden candidate market.

What it's all about

Many specialists and executives are not actively looking for a new job, but are open to the right opportunity. Our permanent recruitment consultants target your vacancy specifically where these people are – in career networks, specialist communities, and relevant social channels. Appreciative, connectable, and compliant with data protection regulations.

What you get from our personnel marketing

A curated campaign from a single source: target group analysis, contemporary communication concepts with response factor, precise channel selection, and operational implementation. We test hooks and titles, manage contact sequences, and reduce bounce rates. The result: more qualified conversations, better response rates, and faster shortlisting.

This is how our personnel consultants work for you

1. Target group fit: Job profiles, reasons for changing jobs, tone of voice—we sharpen the value proposition of your role.
2. Direct approach: Psychologically sound outreach sequences via LinkedIn/XING, specialist forums, and niche platforms. GDPR-compliant, AGG-compliant, compatible with best selection in the public sector.
3. Response management: We prioritize feedback, conduct initial qualifying interviews, recommend suitable candidates, and keep your funnel transparent.

Measurable digital direct marketing instead of a scattergun approach

We monitor reach, response quality, and view-to-conversation rates—and optimize along the bottlenecks. Multiposting only when it benefits the funnel. Social recruiting complements, does not replace: for bottleneck profiles, we integrate with active sourcing/executive search.

Kontrast advantage

Permanent staff consultants with management and diagnostic expertise, 30 years of recruiting experience in technology, administration, healthcare, and education. ISO 9001 quality, GDPR compliance, transparent cooperation with committees. Strong talent pools in Germany, Austria, and Switzerland.

Suitable if you want to fill bottleneck roles, tap into new target groups, or combine employer branding with active recruiting—and would rather have qualified conversations than clicks. The result: greater relevance, better response, lower cost per hire. Contacts become candidates—campaigns become hires.

Activate talents that are truly suitable now.

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