Contrast between personnel marketing and social media recruiting: Technical specialists and managers in construction, electrical engineering, utilities, and planning are in high demand. Many are not actively looking for a job, but can be mobilized through targeted approaches. We design technically precise job advertisements, place them in industry-specific channels, and combine this with direct approaches.
In this way, we support engineering firms, municipal utilities, local authorities, and medium-sized companies in their recruiting efforts—without success fees, but with a systematic approach and experience.
Job advertisements Marketing
Job advertisements that reach markets – and generate applicationsDigital direct marketing
Active personnel marketing and social recruiting – it's the right response that countsSocial-Media-Recruiting und Multi-Channel-Publishing
Make job ads visible – social media recruitment marketing across all channels, for your target groupsActive Dialogue Marketing
Active dialogue marketing for your job advertisement in our candidate poolsEmployer Branding
Strategically strengthen your employer brand—for greater visibility and more qualified applicationsEmployee Evaluation
Customized, psychologically sound employee surveys for your personnel marketing, employer branding, and employee retentionPersonnel marketing & applicant recruitment – Job advertisements that make an impact
Targeted visibility instead of wasted coverage
The personnel marketing division of Kontrast Personalberatung GmbH supports organizations in strategically publishing their job vacancies, making them visible, and targeting suitable applicants. Especially in times of skilled labor shortages, it is no longer enough to simply advertise passively. Many qualified professionals are open to change but are not actively looking for a job—this is exactly where we come in.
From job advertisement to activating passive applicants
Our services range from professional design and text optimization of job advertisements to multi-channel publishing on target group-specific portals and digital direct contact with passive candidates—discreet, GDPR-compliant, and without success fees. We work with our own applicant pools and use modern technologies and social networks to achieve reach and create relevance.
Positioning the employer brand convincingly
Another focus is employer positioning: we help you to be perceived as an attractive employer—with authentic language, appropriate arguments, and a presentation that fits your organization's culture. This will not only attract attention, but also build trust.
For public service and small and medium-sized enterprises
Our clients include public services, municipal enterprises, research and educational institutions, healthcare companies, medium-sized companies, and craft and commercial enterprises that are looking for qualified personnel for their open positions—without resorting to traditional headhunting.
Kontrast Personalberatung GmbH combines psychological expertise, digital recruiting skills, and experience in dealing with public and private clients. Whether it's a single job posting or a comprehensive campaign, we make your job offers visible, engaging, and effective.
