Employee survey - questions provide a clear view

An employee survey is a valuable tool in the area of employer branding as well as employee satisfaction and loyalty. Kontrast Personalberatung GmbH, with experience in conducting such surveys in both analog and digital form, offers comprehensive support. Here is a summary of how such a project is set up, which aspects should be surveyed and how the feedback is handled:

Employee survey project - a script

1. Define survey objectives
   Clarify with a core team what exactly the objective or objectives of the survey are. Is it to determine the current level of employee satisfaction, specific topics such as working conditions or to collect ideas for improving the corporate culture? Use the opportunity wisely!
2. Planning and designing the questionnaire
   Design a questionnaire that covers the relevant topics. Pay attention to the right question framework. Do not leave out any unpleasant topics. The questionnaire should/could cover job satisfaction, commitment to the company, suggestions for improvement and questions about the corporate culture.
3. Coordinate the questionnaire with the staff council and management
   An employee survey is a powerful tool that has a direct influence on the corporate culture and management culture. It is essential that the questionnaire is agreed and approved.
4. Information and communication
   Inform managers, employees and trainees transparently about the purpose, scope and benefits of the employee survey. Open communication is essential to encourage willingness to participate.
5. Data protection and implementation
   Implement the employee survey while ensuring anonymity and compliance with data protection. Digital survey tools enable simple implementation and effective, high-quality evaluation, especially in the case of distributed workforces. Kontrast Personalberatung GmbH can support you here with its expertise.

Question design for employee surveys

• Quantitative questions: Enable quick answers in the form of scale ratings, which facilitates a quantitative analysis of employee satisfaction.
• Qualitative questions: Give employees space for open answers to gain more detailed insights into moods and suggestions.

Feedback management - after the employee survey, the real work begins

1. Evaluation: Analyze the data systematically. Digital tools can help to quickly identify patterns and trends.
2. Feedback session: Organize workshops or meetings to share the results with employees and encourage further discussion.
3. Action plan: Develop a clear action plan based on the feedback. Prioritize measures that promise the greatest impact.
4. Follow-up: Plan follow-up surveys to check the effectiveness of the measures taken and promote ongoing dialog with employees.

Organizational development

Kontrast Personalberatung GmbH emphasizes the importance of subsequent organizational development. Based on the results of the employee survey, specific development measures should be initiated in order to continuously improve the work situation and corporate culture. This can involve training courses, workshops or structural changes within the company.

Conclusion

Employee surveys are a key tool for increasing employee loyalty and satisfaction and strengthening employer branding. Kontrast Personalberatung GmbH offers professional support, from planning and implementation to evaluation and subsequent organizational development. Valuable insights can be gained and targeted improvements implemented through targeted questions and professional feedback management.