Personnel Marketing Medicine & Nursing

Contrast Personnel Marketing: Nursing staff, medical personnel, and therapeutic professions are in high demand—but often do not respond to traditional job advertisements. We design appealing, job-specific advertising campaigns, ensure targeted publication, and also approach suitable candidates directly—discreetly and in compliance with GDPR.

Our personnel marketing services help hospitals, nursing facilities, medical care centers, and healthcare providers to effectively recruit candidates – you take over application management and save on headhunting fees.

Job advertisements Marketing

Job advertisements that reach markets – and generate applications aaa

Kontrast translates job advertisements for medicine and nursing into patient-oriented benefit messages – optimized for mobile devices, clearly structured, and published where chief physicians, senior physicians, PDLs, and specialized MFAs actually read them. We measure success via CTR,... learn more

Digital direct marketing

Active personnel marketing and social recruiting – it's the right response that counts aaa

Effective personnel marketing for medicine and nursing: We bring your vacancy to passive job seekers such as chief physicians, senior physicians, nursing directors, and specialized professionals—via direct digital contact, social recruiting, and curated campaigns. ISO 9001 certified, AGG/GDPR... learn more

Social-Media-Recruiting und Multi-Channel-Publishing

Make job ads visible – social media recruitment marketing across all channels, for your target groups aaa

We bring your vacancies to where chief physicians, nursing directors, surgical and intensive care professionals, and medical technicians are actually located—LinkedIn, XING, Instagram, TikTok, and relevant specialist and regional job boards. Permanent recruitment consultants curate the text, layout,... learn more

Active Dialogue Marketing

Active dialogue marketing for your job advertisement in our candidate pools aaa

Dialog marketing for job advertisements in medicine and nursing: We advertise your vacancy directly in our carefully maintained candidate pool—selected by region, specialty, and career level. Permanent staff consultants personally contact passive job seekers in compliance with GDPR regulations—no... learn more

Employer Branding

Strategically strengthen your employer brand—for greater visibility and more qualified applications aaa

Employer branding with substance for clinics, medical care centers, and providers: We develop an authentic EVP based on competitive analysis, online reputation, and structured employee surveys—with a focus on patient proximity, team culture, duty scheduling, continuing education, and work-life... learn more

Employee Evaluation

Customized, psychologically sound employee surveys for your personnel marketing, employer branding, and employee retention aaa

Kontrast employee surveys combine management logic with A&O psychology and assess how teams experience working conditions, duty scheduling, leadership/enablement, interprofessional collaboration, and contribution to quality of care. We explicitly ask what is lacking: resources, clarity, scope,... learn more

Personnel marketing & applicant recruitment – Job advertisements that make an impact

Targeted visibility instead of wasted coverage

The personnel marketing division of Kontrast Personalberatung GmbH supports organizations in strategically publishing their job vacancies, making them visible, and targeting suitable applicants. Especially in times of skilled labor shortages, it is no longer enough to simply advertise passively. Many qualified professionals are open to change but are not actively looking for a job—this is exactly where we come in.

From job advertisement to activating passive applicants

Our services range from professional design and text optimization of job advertisements to multi-channel publishing on target group-specific portals and digital direct contact with passive candidates—discreet, GDPR-compliant, and without success fees. We work with our own applicant pools and use modern technologies and social networks to achieve reach and create relevance.

Positioning the employer brand convincingly

Another focus is employer positioning: we help you to be perceived as an attractive employer—with authentic language, appropriate arguments, and a presentation that fits your organization's culture. This will not only attract attention, but also build trust.

For public service and small and medium-sized enterprises

Our clients include public services, municipal enterprises, research and educational institutions, healthcare companies, medium-sized companies, and craft and commercial enterprises that are looking for qualified personnel for their open positions—without resorting to traditional headhunting.

Kontrast Personalberatung GmbH combines psychological expertise, digital recruiting skills, and experience in dealing with public and private clients. Whether it's a single job posting or a comprehensive campaign, we make your job offers visible, engaging, and effective.