Employer Branding

Employer Branding

Strategically strengthen your employer brand—for greater visibility and more qualified applications
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Employer branding with substance: Our permanent recruitment consultants work with you to develop an authentic EVP based on your competitive image, online reputation, and structured employee surveys. Positioning based on tasks, impact, culture, leadership, and development—suitable for the public sector, SMEs, healthcare, and high-tech industries.

We translate the brand into career pages, job advertisements, employee stories, and social content, design the candidate journey through to onboarding, and measure impact (feedback, KPIs). Kontrast advantage: management and diagnostic expertise, 30 years of experience, ISO-9001 – integrated with recruiting and active sourcing.

Employer branding – substance instead of slogans

What it's all about

A strong employer brand is not created in the graphic design department, but in the reality of your organization. We work with you to develop employer branding that highlights professional excellence, leadership culture, and future prospects—for medium-sized businesses, the public sector, healthcare, and high-tech.

How we work with you

  • Analysis: Competitive landscape, online reputation, and structured employee surveys provide an honest picture of the situation.
  • Positioning: Your EVP stems from purpose, impact, culture, leadership, and development—not from lifestyle platitudes.
  • Communication: Career page, job advertisements, employee stories, and social content—consistent, credible, and CI-compliant.
  • Journey & Touchpoints: From initial contact to onboarding, we design the process to be applicant-friendly; in the public sector, it can be linked to the selection of the best candidates.
  • Monitoring: Applicant feedback, key figures, and regular reviews ensure effectiveness and learning curve.

Kontrast Personnel Consulting Advantage

Permanent recruitment consultants with management and HR marketing expertise, more than 30 years of experience, and ISO 9001 quality certification. Seamless integration with headhunting, active sourcing, and aptitude testing selection processes. This is how branding becomes an effective tool for recruiting and retaining staff.

Our HR consultants' experience – your results

Clarity and loyalty internally, attraction and differentiation externally—especially in bottleneck markets. Let's talk about your starting point; we will accompany you from analysis with employee feedback to market-effective positioning.

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Our Focus Areas
Head of therapy coordination wanted in Bavaria
Head of therapy coordination wanted in Bavaria

Vacancies at rehabilitation medicine hospital

July 8, 2024
Executive search successful: Head of Sales Public Sector / Bid...
Executive search successful: Head of Sales Public Sector / Bid Management filled

Headhunting Public Sector: Kontrast Personalberatung as headhunter filled by executive search "Head of Sales Public Sector / Bid Management" for …

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Personnel marketing for the healthcare sector: Application...
Personnel marketing for the healthcare sector: Application consultant positions in medical technology successfully filled

Personnel marketing in the healthcare sector that works: Kontrast Personalberatung GmbH from Hamburg and Berlin is filling all application consultant …

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Management of major projects – Public service
Management of major projects – Public service

Public sector job vacancy. Job advertisement for two management positions in building construction and urban planning.

October 7, 2025
Securing Drinking Water - rotecting the environment: Municipal...
Securing Drinking Water - rotecting the environment: Municipal employers seek engineers

Municipal employers are looking for engineers for drinking water, wastewater, and sewage treatment plants—attractive management positions with …

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Special assignment accomplished – City manager for North...
Special assignment accomplished – City manager for North Rhine-Westphalia signed

We are once again demonstrating our dual expertise in business and the public sector.

October 7, 2025
Headhunting Care – Successes & New Contracts
Headhunting Care – Successes & New Contracts

Following successful placements, new mandates for PDL positions are coming in - Kontrast Personalberatung GmbH is currently recruiting managers in the …

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Successful Headhunting Team: Two fully qualified lawyers...
Successful Headhunting Team: Two fully qualified lawyers recruited for the public sector Overview of current job vacancies for state-certified technicians

After a long and unsuccessful search, Kontrast Personalberatung GmbH Hamburg was able to fill two positions for fully qualified lawyers in the public …

October 7, 2025