Human Resources Marketing for Engineering

Contrast between personnel marketing and social media recruiting: Technical specialists and managers in construction, electrical engineering, utilities, and planning are in high demand. Many are not actively looking for a job, but can be mobilized through targeted approaches. We design technically precise job advertisements, place them in industry-specific channels, and combine this with direct approaches.

In this way, we support engineering firms, municipal utilities, local authorities, and medium-sized companies in their recruiting efforts—without success fees, but with a systematic approach and experience.

Job advertisements Marketing

Job advertisements that reach markets – and generate applications aaa

Kontrast job advertisements in engineering are precisely tailored to project, construction, plant/operations, and division managers—formulated with a focus on benefits, optimized for mobile devices, and placed in the right industry channels. We focus on key performance indicators: CTR,... learn more

Digital direct marketing

Active personnel marketing and social recruiting – it's the right response that counts aaa

Personnel marketing in engineering reaches project/construction managers, plant/operations managers, TGA, HSE, and production professionals—via competitive targeting, social recruiting, and curated industry campaigns. ISO 9001-certified, AGG/GDPR-compliant. Contrast: permanently employed personnel... learn more

Social-Media-Recruiting und Multi-Channel-Publishing

Make job ads visible – social media recruitment marketing across all channels, for your target groups aaa

We publish where project/construction managers, plant/operations managers, TGA, electrical, mechanical engineering, and HSE profiles actually read—LinkedIn, XING, Instagram, TikTok, and industry-specific exchanges. Texts with a clear value proposition, mobile-friendly landing/ATS, A/B testing, and... learn more

Active Dialogue Marketing

Active dialogue marketing for your job advertisement in our candidate pools aaa

For engineering, we address project/construction managers, plant/operations managers, and specialists in construction, energy, production, and medical technology—directly in our well-maintained candidate pool, filtered by region, discipline, and level. Personal, GDPR-compliant communication instead... learn more

Employer Branding

Strategically strengthen your employer brand—for greater visibility and more qualified applications aaa

Employer image in engineering for construction, energy, production, and medical technology: We identify what motivates specialists and managers—project responsibility, safety/quality, sustainability, equipment, and development paths—based on competitive analysis, online reputation, and employee... learn more

Employee Evaluation

Customized, psychologically sound employee surveys for your personnel marketing, employer branding, and employee retention aaa

Unsere digitalen Mitarbeiterbefragungen erfassen Sichtweisen zu Sicherheit/Qualität, Ausstattung, Termin-/Kostensteuerung, Schnittstellen, Führung/Enablement und Beitrag zum Projekterfolg – im Werk, auf der Baustelle und in der Planung. Gezielt fragen wir nach dem, was fehlt: Ressourcen, Klarheit,... learn more

Personnel marketing & applicant recruitment – Job advertisements that make an impact

Targeted visibility instead of wasted coverage

The personnel marketing division of Kontrast Personalberatung GmbH supports organizations in strategically publishing their job vacancies, making them visible, and targeting suitable applicants. Especially in times of skilled labor shortages, it is no longer enough to simply advertise passively. Many qualified professionals are open to change but are not actively looking for a job—this is exactly where we come in.

From job advertisement to activating passive applicants

Our services range from professional design and text optimization of job advertisements to multi-channel publishing on target group-specific portals and digital direct contact with passive candidates—discreet, GDPR-compliant, and without success fees. We work with our own applicant pools and use modern technologies and social networks to achieve reach and create relevance.

Positioning the employer brand convincingly

Another focus is employer positioning: we help you to be perceived as an attractive employer—with authentic language, appropriate arguments, and a presentation that fits your organization's culture. This will not only attract attention, but also build trust.

For public service and small and medium-sized enterprises

Our clients include public services, municipal enterprises, research and educational institutions, healthcare companies, medium-sized companies, and craft and commercial enterprises that are looking for qualified personnel for their open positions—without resorting to traditional headhunting.

Kontrast Personalberatung GmbH combines psychological expertise, digital recruiting skills, and experience in dealing with public and private clients. Whether it's a single job posting or a comprehensive campaign, we make your job offers visible, engaging, and effective.