Human Resources Marketing Executive & Management

Kontrast Personnel Consulting Personnel Marketing: Executives do not browse job portals, but they can be approached in a targeted manner. We strategically position your leadership position, discreetly approach potential candidates, and strengthen your employer brand in the market.

Kontrast offers personnel marketing for executive management, division management, and management functions—for succession, growth, or realignment.

Job advertisements Marketing

Job advertisements that reach markets – and generate applications aaa

Kontrast job advertisements for SMEs appeal to management and experts with a genuine value proposition – concise, mobile-friendly, and in channels that promote hidden champions. We focus on CTR, view-to-apply, and qualified responses instead of clicks for the sake of clicks. Permanent headhunters... learn more

Digital direct marketing

Active personnel marketing and social recruiting – it's the right response that counts aaa

Personnel marketing for medium-sized companies brings vacancies from hidden champions to passive job seekers and executives – with a clear message of benefits, direct digital contact, and social media campaigns. ISO 9001 certified, AGG/GDPR compliant. Contrast: permanently employed headhunters with... learn more

Social-Media-Recruiting und Multi-Channel-Publishing

Make job ads visible – social media recruitment marketing across all channels, for your target groups aaa

We bring vacancies from hidden champions to your target groups' feeds – on LinkedIn, XING, Instagram, TikTok, and relevant specialist/regional job boards. Powerful wording, mobile-optimized landing/ATS, A/B testing, and compelling CTAs measurably increase the apply rate. Kontrast advantage:... learn more

Active Dialogue Marketing

Active dialogue marketing for your job advertisement in our candidate pools aaa

For small and medium-sized businesses, we bring vacancies directly to passive job seekers in our carefully maintained talent pools—segmented by region, industry, and management level. Our permanent recruitment consultants approach candidates personally, in compliance with GDPR regulations and... learn more

Employer Branding

Strategically strengthen your employer brand—for greater visibility and more qualified applications aaa

Leverage employer image as hidden champions and family businesses: short communication channels, responsibility, technology/products, growth/succession, culture & security – evidence-based via competitive analysis, online reputation, and structured employee surveys. We translate this into career... learn more

Employee Evaluation

Customized, psychologically sound employee surveys for your personnel marketing, employer branding, and employee retention aaa

We make employee satisfaction visible, showing how workforces experience responsibility, processes, leadership/enablement, learning/succession, and contribution to product/market—including the question: What is missing (resources, clarity, scope, training, time for quality)? The result is a clear... learn more

Personnel marketing & applicant recruitment – Job advertisements that make an impact

Targeted visibility instead of wasted coverage

The personnel marketing division of Kontrast Personalberatung GmbH supports organizations in strategically publishing their job vacancies, making them visible, and targeting suitable applicants. Especially in times of skilled labor shortages, it is no longer enough to simply advertise passively. Many qualified professionals are open to change but are not actively looking for a job—this is exactly where we come in.

From job advertisement to activating passive applicants

Our services range from professional design and text optimization of job advertisements to multi-channel publishing on target group-specific portals and digital direct contact with passive candidates—discreet, GDPR-compliant, and without success fees. We work with our own applicant pools and use modern technologies and social networks to achieve reach and create relevance.

Positioning the employer brand convincingly

Another focus is employer positioning: we help you to be perceived as an attractive employer—with authentic language, appropriate arguments, and a presentation that fits your organization's culture. This will not only attract attention, but also build trust.

For public service and small and medium-sized enterprises

Our clients include public services, municipal enterprises, research and educational institutions, healthcare companies, medium-sized companies, and craft and commercial enterprises that are looking for qualified personnel for their open positions—without resorting to traditional headhunting.

Kontrast Personalberatung GmbH combines psychological expertise, digital recruiting skills, and experience in dealing with public and private clients. Whether it's a single job posting or a comprehensive campaign, we make your job offers visible, engaging, and effective.