Digital direct marketing

Digital direct marketing

Active personnel marketing and social recruiting – it's the right response that counts
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Effective personnel marketing: We activate the hidden candidate market and bring your vacancy to passive job seekers who are specialists and executives – via direct digital contact, social recruiting, and curated campaigns. Measurable in terms of response quality and view-to-conversation, AGG/GDPR-compliant, compatible with Bestenauslese.

Kontrast Personnel Consulting: permanently employed personnel consultants with management and diagnostic expertise, 30 years of recruiting experience, strong talent pools in Germany, Austria, and Switzerland. The result: more qualified interviews, faster shortlists, lower cost per hire.

Digital direct outreach & social recruiting

Active personnel marketing for a perfect match – we activate the hidden candidate market.

What it's all about

Many specialists and executives are not actively looking for a new job, but are open to the right opportunity. Our permanent recruitment consultants target your vacancy specifically where these people are – in career networks, specialist communities, and relevant social channels. Appreciative, connectable, and compliant with data protection regulations.

What you get from our personnel marketing

A curated campaign from a single source: target group analysis, contemporary communication concepts with response factor, precise channel selection, and operational implementation. We test hooks and titles, manage contact sequences, and reduce bounce rates. The result: more qualified conversations, better response rates, and faster shortlisting.

This is how our personnel consultants work for you

1. Target group fit: Job profiles, reasons for changing jobs, tone of voice—we sharpen the value proposition of your role.
2. Direct approach: Psychologically sound outreach sequences via LinkedIn/XING, specialist forums, and niche platforms. GDPR-compliant, AGG-compliant, compatible with best selection in the public sector.
3. Response management: We prioritize feedback, conduct initial qualifying interviews, recommend suitable candidates, and keep your funnel transparent.

Measurable digital direct marketing instead of a scattergun approach

We monitor reach, response quality, and view-to-conversation rates—and optimize along the bottlenecks. Multiposting only when it benefits the funnel. Social recruiting complements, does not replace: for bottleneck profiles, we integrate with active sourcing/executive search.

Kontrast advantage

Permanent staff consultants with management and diagnostic expertise, 30 years of recruiting experience in technology, administration, healthcare, and education. ISO 9001 quality, GDPR compliance, transparent cooperation with committees. Strong talent pools in Germany, Austria, and Switzerland.

Suitable if you want to fill bottleneck roles, tap into new target groups, or combine employer branding with active recruiting—and would rather have qualified conversations than clicks. The result: greater relevance, better response, lower cost per hire. Contacts become candidates—campaigns become hires.

Activate talents that are truly suitable now.

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Our Focus Areas
Head of therapy coordination wanted in Bavaria
Head of therapy coordination wanted in Bavaria

Vacancies at rehabilitation medicine hospital

July 8, 2024
Executive search successful: Head of Sales Public Sector / Bid...
Executive search successful: Head of Sales Public Sector / Bid Management filled

Headhunting Public Sector: Kontrast Personalberatung as headhunter filled by executive search "Head of Sales Public Sector / Bid Management" for …

December 16, 2025
Personnel marketing for the healthcare sector: Application...
Personnel marketing for the healthcare sector: Application consultant positions in medical technology successfully filled

Personnel marketing in the healthcare sector that works: Kontrast Personalberatung GmbH from Hamburg and Berlin is filling all application consultant …

December 2, 2025
Management of major projects – Public service
Management of major projects – Public service

Public sector job vacancy. Job advertisement for two management positions in building construction and urban planning.

October 7, 2025
Securing Drinking Water - rotecting the environment: Municipal...
Securing Drinking Water - rotecting the environment: Municipal employers seek engineers

Municipal employers are looking for engineers for drinking water, wastewater, and sewage treatment plants—attractive management positions with …

October 7, 2025
Special assignment accomplished – City manager for North...
Special assignment accomplished – City manager for North Rhine-Westphalia signed

We are once again demonstrating our dual expertise in business and the public sector.

October 7, 2025
Headhunting Care – Successes & New Contracts
Headhunting Care – Successes & New Contracts

Following successful placements, new mandates for PDL positions are coming in - Kontrast Personalberatung GmbH is currently recruiting managers in the …

October 7, 2025
Successful Headhunting Team: Two fully qualified lawyers...
Successful Headhunting Team: Two fully qualified lawyers recruited for the public sector Overview of current job vacancies for state-certified technicians

After a long and unsuccessful search, Kontrast Personalberatung GmbH Hamburg was able to fill two positions for fully qualified lawyers in the public …

October 7, 2025