Job advertisements Marketing

Job advertisements Marketing

Job advertisements that reach markets – and generate applications
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Job advertisements that reach the markets: our recruitment consultants translate your requirements profile into a target group-oriented approach – with a clear message about the benefits, a mobile layout, and publication where your candidates are. Measurable via CTR, view-to-apply, and qualified responses.

Kontrast advantage: permanently employed recruitment consultants with management and diagnostic expertise. For bottleneck profiles, we combine advertising with active sourcing, direct approach, and talent pool – for more suitable applications, faster time-to-shortlist, and lower cost-per-hire.

Target group-oriented, effective job advertisements

Write professional texts, design them, and publish them on suitable job boards.

More suitable applications with professional job advertisements from your personnel consulting firm

As an experienced recruitment consultancy, we know that good job advertisements are more than just nice words—they are strategic tools for reaching the right talent. Kontrast Personalberatung GmbH supports companies, public institutions, and social organizations in creating job advertisements tailored to specific target groups and publishing them effectively—on the right job boards, portals, and channels that are actually used by the relevant professional groups.

Our claim: Your advertisement not only brings visibility, but also qualified applications from specialists and executives who are a good fit for the position, the requirements profile, and the culture of your organization.

Our service – for your recruiting success

  1. Target group analysis and requirements profile
    We work with you to analyze who you are really looking for—taking into account the professional field, career level, region, motivation for change, and media usage. This allows us to lay the foundation for a compelling approach.
  2. Professional ad text – legally compliant and effective
    Our permanent recruitment consultants with expertise in copywriting create wording tailored to the target group with a clear structure, compliant with the AGG (German Anti-Discrimination Act) and compatible with other content. We pay attention to tone, structure, and differentiation in content from the competition.
  3. Design – mobile-optimized and CI-compliant
    Whether print ad, PDF, HTML format, or responsive online ad: we ensure a professional appearance and clear reader guidance—in line with your corporate design.
  4. Selection of suitable job boards and job portals
    We identify suitable publication platforms for your target group: from specialist portals and regional job boards to large generalist sites such as StepStone, bund.de, and XING. In doing so, we draw on over 30 years of experience in HR consulting.
  5. Publication and ad management
    We take care of placing your ad—once or using a multiposting process. We handle runtime control, refreshes, placement on social media, and targeted advertising for you. Performance monitoring is available as an option.
  6. Interface to active sourcing
    Especially for positions that are difficult to fill, we combine your job advertisement with our executive search service: we directly approach suitable candidates from our network and talent pool—in compliance with GDPR and with discretion.

Why Kontrast Personnel Consulting?

  • Permanent personnel consultants with management and writing skills
  • 30 years of experience in recruitment
  • Industry expertise in technology, administration, healthcare, education, and more
  • Own applicant database and active sourcing
  • Integration of personnel marketing and headhunting
  • Support with job advertisements in accordance with AGG, GDPR, and best selection

More applications. Appropriate response rate. Strong visibility.

We accompany you from strategic planning and ad copy to publication on the right portals—so that a good job ad turns into a successful application process.

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Our Focus Areas
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