Personnel marketing for the public sector and municipal companies

Kontrast Personnel Consulting: Personnel marketing If your job advertisements in the public sector and municipal enterprises remain unfilled—often because visibility and targeting are not geared toward the target group—we design legally compliant, target group-oriented advertisements, publish them through relevant channels, and activate passive administrative, technical, and social professions.

Whether for municipalities, special-purpose associations, or municipal enterprises, Kontrast combines an understanding of administration with modern personnel marketing.

Job advertisements Marketing

Job advertisements that reach markets – and generate applications aaa

Kontrast job advertisements for the public sector are clear, transparent, and citizen-friendly—in line with collective bargaining/civil service logic, optimized for mobile devices, and posted on channels that reach office, department, and plant managers. We optimize CTR, view-to-apply, and qualified... learn more

Digital direct marketing

Active personnel marketing and social recruiting – it's the right response that counts aaa

Personnel marketing for the public sector addresses departmental, division, works, and IT management with a citizen-oriented, transparent tone—through legally compliant direct contact, social recruiting, and agency-specific channels. ISO 9001-certified, AGG/GDPR-compliant. Kontrast: experienced in... learn more

Social-Media-Recruiting und Multi-Channel-Publishing

Make job ads visible – social media recruitment marketing across all channels, for your target groups aaa

Formulated in a citizen-friendly manner, published in a legally compliant manner: we bring administrative, departmental, operational, and IT management roles to LinkedIn, XING, Instagram, TikTok, and suitable government/regional portals. Mobile-optimized landing/ATS, A/B testing, and clear CTAs... learn more

Active Dialogue Marketing

Active dialogue marketing for your job advertisement in our candidate pools aaa

Dialog marketing for the public sector reaches department heads, division heads, and specialist managers (construction, IT, finance, human resources) directly in the candidate pool—selected by region, career path, and functional level. Personalized, legally compliant approach (AGG/GDPR), no wastage.... learn more

Employer Branding

Strategically strengthen your employer brand—for greater visibility and more qualified applications aaa

Employer brand for administrations and municipal companies: Purpose & common good, reliability, compatibility, transparent career paths (collective agreement/civil service career) – developed on the basis of competitive image, online reputation, and structured employee surveys; formulated in a... learn more

Employee Evaluation

Customized, psychologically sound employee surveys for your personnel marketing, employer branding, and employee retention aaa

We combine administrative logic with A&O psychology: employee perspectives on working conditions, procedures, leadership/enablement, digitalization, and contribution to public benefit. Specifically: what is lacking—resources, clarity, flexibility, training, time for quality. Survey toolkit:... learn more

Personnel marketing & applicant recruitment – Job advertisements that make an impact

Targeted visibility instead of wasted coverage

The personnel marketing division of Kontrast Personalberatung GmbH supports organizations in strategically publishing their job vacancies, making them visible, and targeting suitable applicants. Especially in times of skilled labor shortages, it is no longer enough to simply advertise passively. Many qualified professionals are open to change but are not actively looking for a job—this is exactly where we come in.

From job advertisement to activating passive applicants

Our services range from professional design and text optimization of job advertisements to multi-channel publishing on target group-specific portals and digital direct contact with passive candidates—discreet, GDPR-compliant, and without success fees. We work with our own applicant pools and use modern technologies and social networks to achieve reach and create relevance.

Positioning the employer brand convincingly

Another focus is employer positioning: we help you to be perceived as an attractive employer—with authentic language, appropriate arguments, and a presentation that fits your organization's culture. This will not only attract attention, but also build trust.

For public service and small and medium-sized enterprises

Our clients include public services, municipal enterprises, research and educational institutions, healthcare companies, medium-sized companies, and craft and commercial enterprises that are looking for qualified personnel for their open positions—without resorting to traditional headhunting.

Kontrast Personalberatung GmbH combines psychological expertise, digital recruiting skills, and experience in dealing with public and private clients. Whether it's a single job posting or a comprehensive campaign, we make your job offers visible, engaging, and effective.