Job Advertisement Design & Profile Architecture

Job Advertisement Design & Profile Architecture

Basis for successful recruitment: Clearly defined requirements for qualifications, skills & experience in your job advertisement
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Tender design & profile architecture: from the contract to a market-leading brief. We condense requirements into a profile architecture: tasks, responsibilities, reporting lines, and KPIs are specified, translated into competencies, and formulated as must-have/can-have criteria – compliant with the General Equal Treatment Act (AGG) and GDPR; in the public sector, with a best-in-class selection process (Article 33(2) of the Basic Law). We also provide a display-ready draft with an SEO set.

The core is the target person profile: career histories, key/exclusion criteria, and pools. This guides direct contact and applicant management. Result: fewer loops, faster approvals, a higher hit rate – and a shortlist that fits.

Tender design & profile architecture – from the contract to the market-leading briefing

What we do for you as Kontrast Personnel Consulting

A compelling job posting begins with a clear role. We consolidate the requirements from the business department, HR, and management into a robust profile architecture: tasks, responsibilities, reporting lines, and interfaces are specified, KPIs are defined, and these are translated into technical, methodological, social, and personal competencies.

From this logic, we derive clear criteria for what you should and can do – including reliable documentation, experience levels, and, if applicable, professional licenses and certifications. Based on this, we formulate a job advertisement draft that's suitable for advertising: understandable, realistic, market-oriented, and designed for maximum reach.

This is how we work for you

The briefing leads to a target person profile, which precisely outlines typical career paths, industry clusters, technologies, key and exclusion criteria, regional talent pools, and competing employers. This market brief serves as a binding guide for direct contact, networking, and applicant management.

We establish salary ranges, working time models, and mobility, define search areas, and establish an SEO keyword set for suitable channels. We also ensure compliance: wording compliant with the General Equal Treatment Act (AGG) and the GDPR; in the public sector, we select the best candidates according to Article 33(2) of the Basic Law (GG), as well as committee and documentation requirements – transparent and audit-proof.

Result and benefit for your job advertisement

Fewer loops, faster approvals, higher hit rates: Your recruiting starts with clear role logic, a robust criteria and justification structure, and a job posting that is understood by the target market – in medium-sized companies as well as in the public sector.

The package creates comparability across all candidates, reduces the potential for attack, increases the quality of the shortlist, and accelerates the handover to recruitment marketing, multi-posting, direct contact, and subsequent selection processes. Scope of delivery: profile architecture, ad design, target person profile, and criteria matrix – on-site, digital, or hybrid.

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