Personnel Marketing

The personnel marketing division of Kontrast Personalberatung GmbH supports public and private employers in the strategic publication and targeted distribution of their job vacancies. We design appealing, legally compliant advertisements, publish them on suitable channels, and also reach passive candidates through direct digital contact.

Whether you are a local authority, SME, healthcare provider, or educational institution, we strengthen your employer brand and ensure visibility among the right target groups. Our approach: psychological expertise, digital recruiting, and decades of experience.

Job advertisements Marketing

Job advertisements that reach markets – and generate applications

Job advertisements that reach the markets: our recruitment consultants translate your requirements profile into a target group-oriented approach – with a clear message about the benefits, a mobile layout, and publication where your candidates are. Measurable via CTR, view-to-apply, and qualified... learn more

Digital direct marketing

Active personnel marketing and social recruiting – it's the right response that counts

Effective personnel marketing: We activate the hidden candidate market and bring your vacancy to passive job seekers who are specialists and executives – via direct digital contact, social recruiting, and curated campaigns. Measurable in terms of response quality and view-to-conversation,... learn more

Social-Media-Recruiting und Multi-Channel-Publishing

Make job ads visible – social media recruitment marketing across all channels, for your target groups

Social media recruiting & multi-channel publishing: We bring your vacancies to where your target groups really are – LinkedIn, XING, Instagram, TikTok, and relevant specialist/regional job boards. Permanent recruitment consultants curate text, layout, channels, and budget; A/B testing,... learn more

Active Dialogue Marketing

Active dialogue marketing for your job advertisement in our candidate pools

Dialog marketing for job advertisements: We advertise your vacancy directly in our carefully maintained candidate pool—selected by region, qualifications, and career level. Permanent recruitment consultants personally approach passive job seekers in a GDPR-compliant manner and without wastage.... learn more

Employer Branding

Strategically strengthen your employer brand—for greater visibility and more qualified applications

Employer branding with substance: Our permanent recruitment consultants work with you to develop an authentic EVP based on your competitive image, online reputation, and structured employee surveys. Positioning based on tasks, impact, culture, leadership, and development—suitable for the public... learn more

Employee Evaluation

Customized, psychologically sound employee surveys for your personnel marketing, employer branding, and employee retention

Employee survey by Kontrast: We combine management logic with A&O psychology and gather employees' views on working conditions, atmosphere, leadership/enablement, and influence on customer experience, market, and company success. We explicitly ask: What is missing—resources, clarity, scope,... learn more

Personnel marketing & applicant recruitment – Job advertisements that make an impact

Targeted visibility instead of wasted coverage

The personnel marketing division of Kontrast Personalberatung GmbH supports organizations in strategically publishing their job vacancies, making them visible, and targeting suitable applicants. Especially in times of skilled labor shortages, it is no longer enough to simply advertise passively. Many qualified professionals are open to change but are not actively looking for a job—this is exactly where we come in.

From job advertisement to activating passive applicants

Our services range from professional design and text optimization of job advertisements to multi-channel publishing on target group-specific portals and digital direct contact with passive candidates—discreet, GDPR-compliant, and without success fees. We work with our own applicant pools and use modern technologies and social networks to achieve reach and create relevance.

Positioning the employer brand convincingly

Another focus is employer positioning: we help you to be perceived as an attractive employer—with authentic language, appropriate arguments, and a presentation that fits your organization's culture. This will not only attract attention, but also build trust.

For public service and small and medium-sized enterprises

Our clients include public services, municipal enterprises, research and educational institutions, healthcare companies, medium-sized companies, and craft and commercial enterprises that are looking for qualified personnel for their open positions—without resorting to traditional headhunting.

Kontrast Personalberatung GmbH combines psychological expertise, digital recruiting skills, and experience in dealing with public and private clients. Whether it's a single job posting or a comprehensive campaign, we make your job offers visible, engaging, and effective.